“The Lord is my strength and my shield; my heart trusts in him, and he helps me. My heart leaps for joy, and with my song I praise him.” Psalms 28:7 NIV.

The best marketing tool any person or organization has at their disposal is available to all. It doesn’t require a college degree, large capital investments, nor a unique sales strategy. It is as old as the universe, but as young as a new born baby. When employed it saves time, paperwork, and builds strong relationships for a life time. It is a five letter word that needs to be exercised in every conversation and repeated out loud when negotiations seem to be falling apart.

That word is TRUST.

Trust is becoming a rare commodity in today’s world. We have witnessed the disintegration of the marriage relationship; the hostility between races; and the ineffectiveness of governments around the world. Whenever trust is broken, lives are shaken. Dreams are dismantled. Both parties become losers – some in the short term, others in the long term.

Former president Ronald Reagan is given credit for resurrecting the phrase “Trust but verify.” Maybe we all need to practice this concept more often with the people in our world.  In fact, maybe we need to first begin the process with the Creator of the universe. Do we truly Trust Him?

His #1 seller the Bible provides multiple scriptures of the relationship between Him and His people and the importance of Trust. There are a multiple of scriptures where God wants us to trust him. And how do we learn to trust Him? One way is simply to put Him to the test. For starters, don’t ask him for something to spend it on yourself (James 4:3). Instead ask for the sake of others. Learn to lean on Him. Take baby steps. Ask, Seek, Knock (Luke 11:9-10).

Trust is built over time. It is two people coming together and first agreeing on the primary principle of the matter. From there, the talk is verified with action. The action leads to more talk. More talk leads to more action steps. Trust is slowly built after both sides verify each other’s action and witness the true character of the other person. When the real character appears, only then can we know how far we can truly rely on the other person’s words and actions.

So no matter if it’s a business matter, a family matter, or a governmental matter,  trust is the glue that strengthens, magnifies, and unleashes the potential in all relationships. Let trust be your friend today.

Rooting For You in Christ!

Dr. Mike

Executive Director & Founder
Marketplace Bible Institute
& Resource Center, Inc
Author of e-Books:
 *  Great Business Emulates a Good God
 *  Be Radical…Follow Christ!
 *  Simply The Messenger
 *  Unequally Married

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